The Official Blog of Absolutely Nothing

In reading about the NASCAR v. AT&T v NASCAR lawsuit today on Free Republic, I came across some interesting info. Apparently Sprint/Nextel is going to exercise its right to re-brand the sport (NASCAR will allow it to do so once by contract) the Sprint Cup. Makes sense considering Sprint bought Nextel. I’m sure that’s the same reason AT&T wants their name on the Cingular car… but I digress.

Somone posted that they had seen NASCAR-branded strawberries at a farmers market, so I decided to do some looking in to these crazy sponsorships. I didn’t have to look far;there is a full page of them on the nascar.com website. Ladies and gentlemen, they’ve gone way too far.

On that list I found the

• “Official Cheese-Filled Snack of NASCAR”
• “Official Golf Clubs of NASCAR”
• “Preferred Crackers and Snacks of NASCAR”
• “Official Golf Balls of NASCAR”
• And lets not forget that “Pedigree is a NASCAR Fan’s Best Friend”

NASCAR fans know going into the deal that it’s a sponsored sport, but the official-this and official-thats have gotten way out of hand. I made a post some time ago joking that I’d be OUT when they announce the “Official Feminine Itching Product of NASCAR”, but I’m afraid it’s actually going to come to that.

I swear to you, Brian France is the worst thing that ever could have happened to NASCAR. And Sprint, if you’re reading — do the honorable thing and tell NASCAR to can the lawsuits. You’ve got your name all over the sport; what more could you want?

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